Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel’s three-year agreement with World Wide Fund for Nature (WWF) will champion the protection and restoration of the world’s oceans which are the source of balance for the planet, through science-based action and conservation projects

The Novotel action plan will aim to rebalance its impact on the planet, determining short and long-term initiatives across four pillars which form Novotel’s Positive Impact Plan: 

1. Reduce plastic, water & carbon footprint impact – empowering Novotel hotels to deliver positive impact action plans to reduce pressure on natural resources, with a strong focus on plastic, water & energy usage; 

2. Make sustainable food choices – reducing meat, fish and waste within Novotel’s food and beverage operations, and further development of sustainable seafood policies;  

3. Enhance education & ocean awareness – educating guests, hotel teams and local communities on the necessity of ocean conservation and how to positively contribute; 

4. Contribute to research & innovation – partnering with NGOs and investing in sustainable innovation.   

We invite you to watch this film to discover more and hear directly from Yann Laurans, Conservation Director, WWF France.

Click here to learn more about Novotel x WWF partnership.