Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel’s three-year agreement with World Wide Fund for Nature (WWF) will champion the protection and restoration of the world’s oceans which are the source of balance for the planet, through science-based action and conservation projects

The Novotel action plan will aim to rebalance its impact on the planet, determining short and long-term initiatives across four pillars which form Novotel’s Positive Impact Plan: 

1. Reduce plastic, water & carbon footprint impact – empowering Novotel hotels to deliver positive impact action plans to reduce pressure on natural resources, with a strong focus on plastic, water & energy usage; 

2. Make sustainable food choices – reducing meat, fish and waste within Novotel’s food and beverage operations, and further development of sustainable seafood policies;  

3. Enhance education & ocean awareness – educating guests, hotel teams and local communities on the necessity of ocean conservation and how to positively contribute; 

4. Contribute to research & innovation – partnering with NGOs and investing in sustainable innovation.   

We invite you to watch this filmOpens in a new tab. to discover more and hear directly from Yann Laurans, Conservation Director, WWF France.

Click hereOpens in a new tab. to learn more about Novotel x WWF partnership.